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Monthly Archives: April 2011

Interactive Website Marketing: Tips For Engaging Your Audience

Posted by Apr - 18 - 2011
By Scott Upton
Search engine optimization is an important element of any website marketing program, but it's not the only element that a good program should have. Today we're going to talk about another really important ingredient for search engine marketing success: interactive website marketing. There are many ways to incorporate interactive elements into your website marketing. Some of them can be pricey to implement, but others are surprisingly inexpensive and very easy. When done right, interactive website marketing is the perfect complement to search engine optimization, and a real benefit to your website's bottom line. What Is Interactive Website Marketing? Interactive website marketing is any kind of website... (more..)

Search Engine Marketing Vs. Pay Per Click: Which One Is Right For You?

Posted by Apr - 8 - 2011
By Scott Upton
When most companies think of search engine marketing, search engine optimization comes to mind immediately. Although search engine optimization is a key component of search engine marketing, the two terms are not exactly identical. Technically speaking, search engine optimization is actually a subset of search engine marketing. Search engine marketing is a much more broad term, covering organic search engine optimization but also including paid results. Although most companies prefer organic search engine marketing, pay per click does have its place. Understanding the differences between the two will help you decide what’s best for your website marketing. Basics of Organic Search Engine... (more..)

Beyond Search Engine Optimization – 3 Fundamental Tactics For Website Marketing Success

Posted by Apr - 4 - 2011
By Scott Upton
When most companies think of website marketing, search engine optimization is usually the first concept that jumps to mind. That's a very fair response. After all, search engine optimization is arguably the most important new development in marketing since the first TV advertisement. However, it's easy to become lost in search engine optimization and lose focus on the bigger website marketing picture. This week, we're going to step back from our focus on pure search engine optimization. These tips will help you integrate your existing search engine marketing campaigns with your other efforts and provide ideas for new ways to drive traffic. Tactic #1: Use A Lot Of Website Marketing Media It's an internet... (more..)