Website Marketing To Your Niche and the General Public
Aug - 22 - 2011
In the past this blog has talked about the power of local website marketing, which helps promote your business to those customers nearby and thus most likely to benefit from what you have to offer. For many businesses, physical proximity is important, but it isn't a deciding factor for every online store. If you don't have a local focus, you're probably deciding between a narrow focus on your existing client base, or a more broad, far-reaching website marketing strategy that will help bring in new clients while also catering to the needs and wants of your current base.
We typically help our clients find a balance of both, using web design that will reach both groups simultaneously and content arranged to... (more..)
Going Beyond Website Marketing
Aug - 5 - 2011
It's easy for most companies to see how web design and pure website marketing are important parts of the overall online marketing scheme. However, although they are important, they are not so important that other things should be overlooked. We'll talk about some of the other options beyond website marketing, including social media, blogs, and more.
Web Design Is Just The Beginning
Everything flows from a good web design. With a strong web design, your customers will know exactly who you are whenever they encounter your company or products. The primary role of website marketing is to promote your company to everyone who sees it. Ensuring that the promotion is memorable is a key to having high impact.... (more..)