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Monthly Archives: November 2012

Why It Doesn't Always Pay To Pay: Understanding The Benefits Of Organic Search Engine Optimization

Posted by Nov - 12 - 2012
By Scott Upton
By definition, organic search engine optimization means utilizing free resources and methods to increase online promotional efforts and broaden the reach of a business' website marketing campaign. While organic search engine optimization has already established itself as a proven and viable website marketing approach, many organizations still feel reluctant to incorporate it into their existing initiatives. Instead, these businesses continue to fund traditional promotional techniques and even consider website marketing tactics that are fee driven. While paid online website marketing options certainly have a genuine place in many customized campaigns, it's important to remember that they do have their... (more..)