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Monthly Archives: May 2014

Why You Can Celebrate Google Panda 4.0 Update

Posted by May - 27 - 2014
By Scott Upton
If your website is stocked with a steady stream of original content, you may have reason to celebrate the release of Google’s Panda 4.0. This latest update to Google’s search algorithm, released May 20, is aimed at increasing the number of relevant, high-quality sites that show up on the search engine result pages (SERPs).   Those who consistently follow best practices in their search engine optimization (SEO) and content marketing strategies may reap the rewards of the update with higher rankings in the search results. This can lead to an increase in traffic, leads and eventual sales.   Weeding Out the Losers   The theory behind the Panda 4.0 update is that it will weed... (more..)

Use Facebook for Free Online Marketing

Posted by May - 23 - 2014
By Scott Upton
Facebook now has more than a billion users and they are all hungry to hear what your company has to offer. Well, maybe not all one billion Facebook users will buy your product but, if you use this social media platform correctly, you can covert a lot of Facebook fans into buying customers. While Facebook does offer pay-to-play options to promote your company, you can harness the power of Facebook without spending a dime. Post Frequently   Post at different times of day and night, especially if you target an international audience. Fortunately, Facebook has an app that lets you schedule posts up to six months in advance. Be aware, however, that viewers will think someone actually typed the post... (more..)

Top Four Internet Marketing Strategies

Posted by May - 13 - 2014
By Scott Upton
Now that you have created a beautiful website with plenty of great content, you need an internet marketing strategy to help you increase website traffic and convert that traffic into sales. Fortunately, the internet provides plenty of opportunities for you to maintain your existing customers, reach out to potential clients and improve conversion rates.   Each year, the Content Marketing Institute looks at online marketing trends in the business-to-consumer and business-to-business sectors, commonly known as B2C and B2B markets. In their 2014 Benchmarks, Budgets and Trends – North America reports for B2C and B2B markets, the Content Marketing Institute shows an unprecedented use of internet... (more..)