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Monthly Archives: July 2014

How to Design a Website as a Marketing Tool

Posted by Jul - 21 - 2014
By Scott Upton
The modern company website is more than an internet brochure – it is an essential marketing tool for the 21st century. Designing a website as a marketing tool may be easier than you think.   Start at the end Determine how you want your visitors to think and feel when they leave your website then design the rest of the site to reinforce those thoughts and feelings of having a common interest. If you sell dog food, for example, your website should make people feel good about spending a little more to feed man’s best friend. Market to canine lovers by proving your company loves dogs too – post plenty of pictures of happy people playing with healthy dogs or publish blogs about proper pet nutrition.... (more..)

Principles of Lead Generation Websites

Posted by Jul - 3 - 2014
By Scott Upton
In the early days of the internet, companies would create websites that looked like personal vanity sites. It was all about outbound marketing strategies back then, before marketers realized the lead generating, inbound marketing power only the internet could provide.   Today, websites are no longer online versions of your company brochure – when done correctly, a good website is a lead generation powerhouse. While it might be easier to create a lead generation website from the ground up, you can certainly retrofit your existing website to get more qualified leads than your company can handle.   Pages with a purpose   Create each page, especially a lead generation page, with a... (more..)