It’s not a magic formula. The premise is actually quite simple: If you have the best website rankings for keywords pertinent to your business, it means more visibility online, and ultimately, more website traffic and conversions. However, do you ask yourself, how does a website obtain better rankings? What do I need to do to rank better than my competitors? How do I drive more traffic to my website? These are all great and important questions.
The work and process of obtaining better website rankings is called SEO, short for Search Engine Optimization. SEO entails performing work on the website itself to make it easy to read and index by the search engines, as well as work offsite to help drive targeted traffic and increase rankings and search engine “authority”. The important statement here is “targeted traffic”. This means that when your potential customer is searching online for a product or service you offer, we want your website to appear in the search results in front of them.
Unfortunately, we have seen many cases where promises were made to clients, promising them to “rank in the top 10”, but it ended up being for search words not pertinent to their business. For instance, if you sell Widgets, and 500 people searching for Widgets in your area are driven to your website, that’s better than 1000 people searching for Wackets that end up on your website.
At Upton Technology Group, we start our process by examining your website, your products and services, as well as your competitor’s websites. We then produce multiple reports to get an thorough understanding of the search words (keywords) for your business, as well as the number of searches performed on a monthly basis. Another important factor we look at is KEI. KEI is a term used in both Search Engine Optimization and Pay Per Click marketing. It stands for “keyword effectiveness index”. KEI compares the number of searches for a keyword to the number of search results, to show which keywords are going to be most effective for your campaign.
This is just a small amount of information as to what goes into a Search Engine Optimization campaign. If you would like to know more about how Upton Technology Group can help you grow your business, please reach out to us. We would love the opportunity to provide you with a no cost or obligation report showing you exactly how we can help you.