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Category Archives: Social Media
August 5 2011
Posted by Scott Upton | No Comments »
Going Beyond Website Marketing
It’s easy for most companies to see how web design and pure website marketing are important parts of the overall online marketing scheme. However, although they are important, they are not so important that other things should be overlooked. We’ll talk about some of the other options beyond website marketing, including social media, blogs, and more.
Web Design Is Just The Beginning
Everything flows from a good web design. With a strong web design, your customers will know exactly who you are whenever they encounter your company or products. The primary role of website marketing is to promote your company to everyone who sees it. Ensuring that the promotion is memorable is a key to having high impact. Whatever else you decide to do, be it social marketing, blogs, pay per click, or anything else, starting with good web design is always a good idea.
Social Media Adds A Lot Of Traffic
Social media is one of the newest and fastest developing website marketing tools online. Social media allows you to directly communicate with your fans or customers, while simultaneously offering you the chance to have anything you post go viral. Going viral means that it will be naturally passed along by the people that read your original. Viral is one of the best things that can happen for a company because it offers essentially free publicity. While it is possible for something not inherently viral to become viral through being put on the internet by the people who want to share, it’s a better idea to start it out on the internet yourself. This can be done either through Facebook, Twitter, MySpace (in some cases) or YouTube. All of these and more are strong places to start promoting a company through social media.
Pay Per Click Ads
If your company doesn’t want to wait for search engine optimization to reach its full potential, pay per click ads are a great addition to your website marketing. They are relatively inexpensive and can often be paid on demand, ensuring that you never overspend your budget. In addition, they will attract attention alongside the regular search results for your chosen terms. The end result is similar to search engine optimization, although the two are distinct.
Properly Using Blogs
Blogs can be a great way to reach your visitors in a format that’s slightly less formal than an open letter from the CEO or a simple website page. Posting a blog allows you to provide constant updated content, which is always a plus for the search engines. In addition, it’s a good way to add something new each week and keep your visitors interested.
All of these elements can – and should – work in harmony with your web design and website marketing. When used together, they will always become stronger as one naturally permits more linking to the other, and vice versa. Creating a comprehensive plan from the beginning is wise, and simply planning different stages will help keep costs down. Upton Technology Group can help you determine all the specifics of your website marketing, including web design, web development, social media marketing, search engine optimization, and more.
February 19 2011
Posted by Scott Upton | No Comments »
Social Media For Website Marketing & Search Engine Optimization
How To Take Advantage Of Social Media To Increase The Impact Of Your Search Engine Optimization
Social media marketing is a well-known website marketing technique, and can be quite effective in its own right. Using websites like Facebook, Twitter, and LinkedIn to promote your business can net you many new clients while also building up a desirable brand image and camaraderie with your customers. Adding social media to your website marketing strategy is an intelligent choice for these reasons, but you might not recognize an additional benefit that social media can provide: when used properly, it’s a big boost to your search engine optimization and to search engine marketing.
Basics Of Web Marketing With Social Media
If you have been involved with web marketing programs in the recent past, you have certainly heard of websites such as Facebook and Twitter. These social media sites provide a rare direct interface with your clients, allowing your company to interact directly with the people who buy your products. You can determine what they’re thinking, what they want, and most importantly, what strengths and weaknesses they see in your company. There is no web marketing tool quite as powerful for understanding candid, balanced customer opinion.
Integrating Social Media And Search Engine Optimization
Search engine optimization and search engine marketing work hand in hand with social media marketing even when the two are not directly intertwined. They both promote your company in different ways, and can have quite a strong impact. Combining them makes both of them more effective. The primary way to combine search engine optimization and social media is by promoting new search engine marketing content like blog posts and articles through posts on social media websites.
Let’s take a new article your company publishes as an example. The article is part of your search engine marketing program, so it’s been properly optimized for carefully chosen keywords. It might be posted on a third party objective article marketing site, or it might be hosted on your own website as part of your helpful information for visitors. You could simply put it up, and trust the search engines to make it shine and reach your intended audience. Search engine optimization will eventually cause it to be successful, but the process can take time. Instead, you should make it reach your target audience faster by announcing it on Facebook and Twitter.
Announce Search Engine Marketing Content Via Social Media, But Don’t Promote Heavily
One of the biggest mistakes a company can make it to focus on promoting their search engine optimization content rather than simply announcing it. The primary purpose of search engine marketing content like this is to inform your clients — selling your products is an auxiliary benefit. That focus should be reflected in the promotions you put on Facebook and Twitter. You are placing the announcements there simply so your followers, friends, and fans know the information is available to them. You should avoid excessive promotion. Leave that to your persuasive search engine optimization content elsewhere on your website. The role of Twitter and Facebook is to inform potential clients, not to immediately make a sale.
Combining Facebook, Twitter, and search engine marketing creates a powerful cocktail for any website marketing program. Adding a social media promotion for your search engine optimization content entails almost no additional expenses and can have a big positive impact.
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