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Our Blog

Posted by Apr - 7 - 2014
By Scott Upton
Google Plus is certainly not the most popular platform out there when compared to Facebook, the king of social media networks. However, this is one of the only social media networks that can directly impact your search engine rankings. If your organization has not already adopted a Google Plus strategy, then you should strongly consider doing so. Your content is much more likely to gain exposure as followers vote for and share your links with their own networks. The Power of +1 Votes Searchmetrics, an SEO analytics company released a report demonstrating that the +1 votes have the highest correlation to search rank listings, surpassing other factors such as Facebook likes, tweets, and backlinks. In fact,... (more..)
Posted by Mar - 13 - 2014
By Scott Upton
It's tempting to think that email is becoming out-dated, given the growth of various social media platforms and the ability to communicate through them. Yet email is still alive and well and, if done correctly, continues to be a great platform to enhance your website marketing.   The key is to have a solid plan in place to get your brand noticed. It also helps to have a great email marketing service by your side to help you with content, design, and a plan that strikes the perfect balance between too much message and not enough.   Keep Content Brief   Effective email marketing is brief and to the point. Each email should have only one topic. Grouping several things into one... (more..)
Posted by Mar - 7 - 2014
By Scott Upton
2014 has been a pivotal year for social media platforms that support multimedia. Instagram and Vine are pushing hard for video content adoption and changing the way businesses approach social media marketing. When it comes to raw numbers, Vine's user base exceeds Instagram's, however Instagram offers longer recording times, which expand your marketing options. And companies can't forget about the niche demographics they can reach via picture sharing sites like Pinterest – these avenues can provide your services and products with viral exposure and lead to increased conversion rates.   Learning from the Greats   If your marketing team wants to adopt multimedia content marketing, but... (more..)
Posted by Mar - 5 - 2014
By Scott Upton
As people increasingly turn to the Internet for products and services, businesses are working harder than ever at effective e-commerce. Obviously a great design is a must for website marketing, but there is one critical part of a website that can often make or break a sale: the shopping cart.   A well-designed and easy-to-use shopping cart along with a simple checkout process can increase your sales conversion numbers. Anything complicated sends customers running to your competition.   Location And Visibility   There is no real consensus on where the shopping cart should be located in your web design. What matters most is that it's always visible and easy to... (more..)
Posted by Feb - 3 - 2014
By Scott Upton
  With Website Marketing, Your Shopping Cart Can Make Or Break A Sale   As people increasingly turn to the Internet for products and services, businesses are working harder than ever at effective e-commerce. Obviously a great design is a must for website marketing, but there is one critical part of a website that can often make or break a sale: the shopping cart.   A well-designed and easy-to-use shopping cart along with a simple checkout process can increase your sales conversion numbers. Anything complicated sends customers running to your competition.   Location And Visibility   There is no real consensus on where the shopping cart should be located in... (more..)
Posted by Dec - 27 - 2013
By Scott Upton
Do you currently have a business site that just isn't getting the traffic needed to steal market share from the competition? Have you recently updated your web design but feel like you're not sure how to get the word out to your customers? Sounds like you're ready to implement a comprehensive website marketing plan that will target your company's specific demographic while simultaneously helping the search engines notice your site amongst the sea of competitors vying for a little online attention.   But how does one best implement an online website marketing solution? Unless website marketing/web design is part of your core functionality, chances are you're not exactly sure where to begin your... (more..)
Posted by Dec - 9 - 2013
By Scott Upton
Companies first making their initial foray into online marketing often do so cautiously. Yes, buzzwords and phrases like "search engine optimization" and "search engine marketing" have saturated our promotional consciousness. However, when it comes to effectively incorporating these Internet advertorial initiatives into a comprehensive campaign, it's hard to know where to begin.   Upton Technology Group: Search Engine Marketing Experts   At Upton Technology Group, we understand that one of the best ways for our customers to segue into the realm of search engine marketing tactics is by publishing distribution articles that showcase proven search engine optimization innovations. Carefully... (more..)