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Category: Analytics

How To Use Google Analytics To Inform Your Search Engine Optimization Choices

Posted on May - 20 - 2011
By scottupton
A few weeks ago we discussed the many different ways to measure the success of search engine optimization. We talked a little bit about Google Analytics, and mentioned that it was a powerful tool for tracking a number of different website marketing metrics. In fact, Google Analytics is a key component of any search engine marketing strategy because it provides some of the best info available in a clear, concise fashion. Best of all, it's free to use and easy to incorporate into your webpage. Getting Started With Google Analytics Website Marketing Metrics The first step for using Google Analytics is to actually sign up for it. This is as simple as registering for a Google webmaster account, and linking your... (more..)