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Category: Blog

How to Design a Website as a Marketing Tool

Posted on Jul - 21 - 2014
By scottupton
The modern company website is more than an internet brochure – it is an essential marketing tool for the 21st century. Designing a website as a marketing tool may be easier than you think.   Start at the end Determine how you want your visitors to think and feel when they leave your website then design the rest of the site to reinforce those thoughts and feelings of having a common interest. If you sell dog food, for example, your website should make people feel good about spending a little more to feed man’s best friend. Market to canine lovers by proving your company loves dogs too – post plenty of pictures of happy people playing with healthy dogs or publish blogs about proper pet nutrition.... (more..)

Principles of Lead Generation Websites

Posted on Jul - 3 - 2014
By scottupton
In the early days of the internet, companies would create websites that looked like personal vanity sites. It was all about outbound marketing strategies back then, before marketers realized the lead generating, inbound marketing power only the internet could provide.   Today, websites are no longer online versions of your company brochure – when done correctly, a good website is a lead generation powerhouse. While it might be easier to create a lead generation website from the ground up, you can certainly retrofit your existing website to get more qualified leads than your company can handle.   Pages with a purpose   Create each page, especially a lead generation page, with a... (more..)

Use Facebook for Free Online Marketing

Posted on May - 23 - 2014
By scottupton
Facebook now has more than a billion users and they are all hungry to hear what your company has to offer. Well, maybe not all one billion Facebook users will buy your product but, if you use this social media platform correctly, you can covert a lot of Facebook fans into buying customers. While Facebook does offer pay-to-play options to promote your company, you can harness the power of Facebook without spending a dime. Post Frequently   Post at different times of day and night, especially if you target an international audience. Fortunately, Facebook has an app that lets you schedule posts up to six months in advance. Be aware, however, that viewers will think someone actually typed the post... (more..)

Top Four Internet Marketing Strategies

Posted on May - 13 - 2014
By scottupton
Now that you have created a beautiful website with plenty of great content, you need an internet marketing strategy to help you increase website traffic and convert that traffic into sales. Fortunately, the internet provides plenty of opportunities for you to maintain your existing customers, reach out to potential clients and improve conversion rates.   Each year, the Content Marketing Institute looks at online marketing trends in the business-to-consumer and business-to-business sectors, commonly known as B2C and B2B markets. In their 2014 Benchmarks, Budgets and Trends – North America reports for B2C and B2B markets, the Content Marketing Institute shows an unprecedented use of internet... (more..)

Tips for Improving Your Website’s Marketing ROI

Posted on Apr - 24 - 2014
By scottupton
You invest a lot of time and money in your company website but, unless you focus on its return on investment, you may not reap the benefits of an online presence. Here are a few tips for improving your website’s marketing ROI.   Get A Good Domain Name It costs just as much to have a good website name as it does to own a lousy domain. Keep it short and easy to remember.   Plaster Your Domain Name Everywhere You pay the same for domain registration whether you get one visitor per month or one million. Plaster your URL on all your marketing material, from printing it on brochures to saying the name of your website when you make videos.   Improve Your Page Rank On Search... (more..)

How to Create a Lead Generating Website in Seven Easy Steps

Posted on Apr - 17 - 2014
By scottupton
Lead generating websites create a sales pipeline: you post interesting content that captures the attention of potential clients then invite them to sign up for even more great content. For example, you can provide a link at the end of each blog that takes the reader to a downloadable offer. This link takes the reader to a landing page where he fills out a form, usually with name, email address and that sort of information. While the concept of lead generating websites is straightforward, creating one can be a little complicated.   You can use lead generating websites to identify and reach out to a larger number of qualified customers. You know these leads are highly interested in your product... (more..)

How Google Plus Engagement Factors into Your SEO Strategy

Posted on Apr - 7 - 2014
By scottupton
Google Plus is certainly not the most popular platform out there when compared to Facebook, the king of social media networks. However, this is one of the only social media networks that can directly impact your search engine rankings. If your organization has not already adopted a Google Plus strategy, then you should strongly consider doing so. Your content is much more likely to gain exposure as followers vote for and share your links with their own networks. The Power of +1 Votes Searchmetrics, an SEO analytics company released a report demonstrating that the +1 votes have the highest correlation to search rank listings, surpassing other factors such as Facebook likes, tweets, and backlinks. In fact,... (more..)

Why Multimedia is Becoming Increasingly Important in Social Media Marketing

Posted on Mar - 7 - 2014
By scottupton
2014 has been a pivotal year for social media platforms that support multimedia. Instagram and Vine are pushing hard for video content adoption and changing the way businesses approach social media marketing. When it comes to raw numbers, Vine's user base exceeds Instagram's, however Instagram offers longer recording times, which expand your marketing options. And companies can't forget about the niche demographics they can reach via picture sharing sites like Pinterest – these avenues can provide your services and products with viral exposure and lead to increased conversion rates.   Learning from the Greats   If your marketing team wants to adopt multimedia content marketing, but... (more..)

With Website Marketing, Your Shopping Cart Can Make Or Break A Sale

Posted on Mar - 5 - 2014
By scottupton
As people increasingly turn to the Internet for products and services, businesses are working harder than ever at effective e-commerce. Obviously a great design is a must for website marketing, but there is one critical part of a website that can often make or break a sale: the shopping cart.   A well-designed and easy-to-use shopping cart along with a simple checkout process can increase your sales conversion numbers. Anything complicated sends customers running to your competition.   Location And Visibility   There is no real consensus on where the shopping cart should be located in your web design. What matters most is that it's always visible and easy to... (more..)