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Category: Pay Per Click

Search Engine Marketing Vs. Pay Per Click: Which One Is Right For You?

Posted on Apr - 8 - 2011
By Scott Upton
When most companies think of search engine marketing, search engine optimization comes to mind immediately. Although search engine optimization is a key component of search engine marketing, the two terms are not exactly identical. Technically speaking, search engine optimization is actually a subset of search engine marketing. Search engine marketing is a much more broad term, covering organic search engine optimization but also including paid results. Although most companies prefer organic search engine marketing, pay per click does have its place. Understanding the differences between the two will help you decide what’s best for your website marketing. Basics of Organic Search Engine... (more..)