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Category: Web Design

Website Shopping Cart Design

Posted on Feb - 3 - 2014
By Scott Upton
  With Website Marketing, Your Shopping Cart Can Make Or Break A Sale   As people increasingly turn to the Internet for products and services, businesses are working harder than ever at effective e-commerce. Obviously a great design is a must for website marketing, but there is one critical part of a website that can often make or break a sale: the shopping cart.   A well-designed and easy-to-use shopping cart along with a simple checkout process can increase your sales conversion numbers. Anything complicated sends customers running to your competition.   Location And Visibility   There is no real consensus on where the shopping cart should be located in... (more..)

Website Marketing Checklist: Know How To Boost Your Online Site Visibility

Posted on Dec - 27 - 2013
By Scott Upton
Do you currently have a business site that just isn't getting the traffic needed to steal market share from the competition? Have you recently updated your web design but feel like you're not sure how to get the word out to your customers? Sounds like you're ready to implement a comprehensive website marketing plan that will target your company's specific demographic while simultaneously helping the search engines notice your site amongst the sea of competitors vying for a little online attention.   But how does one best implement an online website marketing solution? Unless website marketing/web design is part of your core functionality, chances are you're not exactly sure where to begin your... (more..)

Why Your Business Should Be Using SEO Articles As Part Of Its Search Engine Marketing Plan

Posted on Dec - 9 - 2013
By Scott Upton
Companies first making their initial foray into online marketing often do so cautiously. Yes, buzzwords and phrases like "search engine optimization" and "search engine marketing" have saturated our promotional consciousness. However, when it comes to effectively incorporating these Internet advertorial initiatives into a comprehensive campaign, it's hard to know where to begin.   Upton Technology Group: Search Engine Marketing Experts   At Upton Technology Group, we understand that one of the best ways for our customers to segue into the realm of search engine marketing tactics is by publishing distribution articles that showcase proven search engine optimization innovations. Carefully... (more..)

Are You Holding Your Web Design Firm Accountable? Key Ways To Ensure They Deliver Results

Posted on Nov - 25 - 2013
By Scott Upton
When it comes to extending online promotional reach and brand recognition, nothing delivers like a solid website marketing campaign. No matter what industry your organization currently operates in, a comprehensive website marketing initiative will quickly and steadily help your company bubble to the top of strategically relevant keyword searches and dominate browser results from your consuming demographic.   While the power of a website marketing approach should never be underestimated, it's important to remember that SEO and other Internet specific advertorial tactics are more like the window displays of your organization, designed specifically to compel your customers to take a closer look at your... (more..)

Want To Maximize Search Engine Optimization ROI? Avoid These Common SEO Missteps

Posted on Nov - 20 - 2013
By Scott Upton
When first implementing a search engine marketing / search engine optimization campaign, the promotional options can feel overwhelming. Yes, search engine optimization has truly validated itself as a viable advertorial method capable of yielding unparalleled results. However, there is a lengthy list of online promotional tactics to choose from when creating a business' ideal marketing mix. Finding out which ones make the most sense for your company can feel daunting, especially if you are making your initial foray into the search engine marketing arena.   Search Engine Optimization Tactics To Avoid When Building Your Campaign   If you find yourself tasked with compiling your business'... (more..)

Upton Technology Group Helps Businesses Employ Landing Pages For A Comprehensive Website Marketing Plan

Posted on Nov - 15 - 2013
By Scott Upton
Here at Upton Technology Group, our team of seasoned web design/website marketing specialists recognizes that merely posting a simple business home page is just not enough to guarantee the type of promotional impact organizations require to sustain themselves.  Sure, unveiling an initial web design proves a great first step in establishing some type of online promotional presence.   However, in order to successfully optimize website marketing ROI, businesses of every size and scope need to ensure that they have a strategically calculated, multi-dimensional website marketing plan in place to complement the visually compelling appeal of a well-crafted web design. A thoroughly designed and... (more..)

Don’t Forget The Web Design In Your Business Website Marketing Initiatives

Posted on Nov - 11 - 2013
By Scott Upton
Oftentimes, when organizations begin their website marketing efforts, they focus most of their advertorial attention on external resources and entities. Yes, they successfully and systematically work through the search engine marketing checklist of free and fee services that help push their home pages to the top of the browser search results. However, many businesses often stop here and fail to tap into their most valuable website marketing weapon: their web design. Savvy business owners understand that in order to successfully tap into the formidable force that Internet advertising delivers to companies of every scope, they must create a perfect promotional storm that includes these external website marketing... (more..)

Understanding The Important Benefits Of Local Search Engine Optimization Tactics

Posted on Feb - 1 - 2013
By Scott Upton
At Upton Technology Group, our team of search engine optimization/web design specialists recognizes the benefits establishing an online presence delivers to our clients. Regardless of specialties and services, companies in virtually every industry not only need to create their online reputation and image as part of their overall brand, they must also successfully sustain the results offered by search engine optimization and other Internet marketing efforts. Easier said than done, right? Local Search Engine Optimization Efforts Deliver Results According to search engine giant, Google, nearly 20% of all browser searches are based on location. This regionally specific search trend lends substantial credibility... (more..)

Three Common But Costly Search Engine Marketing Mistakes

Posted on Sep - 28 - 2012
By Scott Upton
Search engine marketing uses online promotional techniques to enhance a business's brand recognition while slowly and consistently (aka "organically") increasing the uptick in visitor traffic to an organization's web design. Due to the great results yielded through this online promotional approach, businesses in virtually every industry have raced to embrace SEM as part of their comprehensive advertorial initiatives. Who could blame them? Successfully incorporating a strategic version of various search engine marketing innovations has helped many a business level the competitive playing field, dominate search engine results and entice online users to click. Stay Focused On What Defines Search Engine Marketing... (more..)

Five Important Factors To Consider To Maximize Your Search Engine Optimization Efforts

Posted on Aug - 21 - 2012
By Scott Upton
At this point, most of the business world at large has heard of, and even tossed around the phrase "search engine optimization" when discussing a business' online marketing approach. While the term has certainly entrenched itself firmly in our commerce vernacular, the specifics regarding this powerful promotional tool still seem a bit fuzzy to the general population. Questions ranging from discerning exactly what an algorithm is, all the way through to compiling final diagnostic analysis for success plague virtually every entrepreneur at some point throughout the SEO process. Partnering With A Professional Search Engine Optimization Firm Minimizes Confusion If you're not completely certain about the many... (more..)