As website marketing professionals, we at Upton Technology Group are always looking to help our clients get the most out of their marketing efforts. We see many companies who are successful in one aspect of website marketing, such as search engine optimization or web design, but who fall short in another important way. Today’s market doesn’t permit anything other than strong marketing on all fronts; that’s what makes integrated marketing so important. With integrated website marketing, you create a unified message across diversified marketing tools. Your web design fits in neatly with your search engine optimization, which in turn is backed by strong offline marketing. When you combine all of these, you obtain much more marketing power than would be available through one avenue.
Good Search Engine Optimization Is Inherently Integrated
No company can afford to skip over search engine optimization in today’s highly competitive environment. As more potential customers turn to search to guide their product choices, it’s pretty much imperative that your company come out on top. Search engine optimization starts with your company’s own homepage and your own web content. Web design is a natural part of it.
But that’s not all there is to search engine optimization. To be done right, search engine optimization will also incorporate things like link building, which is best done through content marketing. Content marketing involves putting your company’s name out there by publishing articles. Those articles will create valuable backlinks and help your website rank more highly, but they’ll also establish you as a thought leader and industry leader within your field. You become an authority on the topic, and at the same time you make your search engine optimization more effective. It’s a win-win situation.
Good Web Design Ties In With Your Other Marketing Endeavors
Web design is itself a combination of many other factors. For instance, web design implies some form of logo design. It also requires some degree of web development to meet technical challenges, such as the creation of an online ordering system, or simply the organization of your website to ensure that it can be easily navigated. While not all of these are marketing related, all of them are interconnected and impact the final product.
Web design is the background that highlights all other elements of your website. When done well, web design ties your website together with your other marketing in subtle ways that might not even be obvious to your visitors. It is things like color and logo design that will make that connection, and that will solidify your company’s identity in the process.
Offline Marketing Is A Crucial Part Of An Integrated Strategy
There’s a strong tendency for today’s marketing experts to unintentionally ignore the offline in favor of an online focus. While the world’s eyes are increasingly shifting toward the internet, there are still many instances where offline marketing can reach them just as effectively. The key is targeting your offline efforts to ensure that they have maximum impact. They should coordinate with your search engine optimization and content marketing. When you put all of these disparate elements together, you get a powerful and effective campaign where every element supports and enhances the others.
Upton Technology Group continues to lead the way with integrated website marketing locally and nationwide. If you’d like to learn more about integrated website marketing or any of its component strategies, we’d be happy to work with you and create a custom plan for your business.