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Tag: marketing tactics

Why It Doesn't Always Pay To Pay: Understanding The Benefits Of Organic Search Engine Optimization

Posted on Nov - 12 - 2012
By scottupton
By definition, organic search engine optimization means utilizing free resources and methods to increase online promotional efforts and broaden the reach of a business' website marketing campaign. While organic search engine optimization has already established itself as a proven and viable website marketing approach, many organizations still feel reluctant to incorporate it into their existing initiatives. Instead, these businesses continue to fund traditional promotional techniques and even consider website marketing tactics that are fee driven. While paid online website marketing options certainly have a genuine place in many customized campaigns, it's important to remember that they do have their... (more..)

Three Common But Costly Search Engine Marketing Mistakes

Posted on Sep - 28 - 2012
By scottupton
Search engine marketing uses online promotional techniques to enhance a business's brand recognition while slowly and consistently (aka "organically") increasing the uptick in visitor traffic to an organization's web design. Due to the great results yielded through this online promotional approach, businesses in virtually every industry have raced to embrace SEM as part of their comprehensive advertorial initiatives. Who could blame them? Successfully incorporating a strategic version of various search engine marketing innovations has helped many a business level the competitive playing field, dominate search engine results and entice online users to click. Stay Focused On What Defines Search Engine Marketing... (more..)