Crafting Meta Descriptions That Really Work
Posted on Dec - 4 - 2010
Search engines have become more complex, creating new algorithms and formulas regularly in order to try and improve the relevance and accuracy of search engine results. An unfortunate side effect to this is that many website marketing pros have begun to neglect the Meta Description, assuming it's no longer crucial. Although the basic definition of a Meta Description is simply a summary of what the page is about, this simplistic explanation leaves out a lot of information.
Successful website marketing works when you're ranking high in the search engines and you have plenty of click-through to your site. Lose one or the other, and your website marketing efforts will hit a wall. A great Meta Description is one... (more..)