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Tag: search engine optimization

Getting Started With Search Engine Optimization

Posted on Jul - 26 - 2011
By scottupton
When To Change Your Search Engine Marketing Campaign Whether you're just starting to consider search engine optimization or already use search engine marketing to help your company, there will come a time when you decide to start or re-start your campaign. This initial moment is one of the most important moments in your marketing program because it will determine a lot of what happens from that point onward. Although search engine optimization takes time to see results, knowing when to get things started is important because you'll be launching a total campaign. You don't want to change things too frequently, yet new marketing initiatives can generate fresh interest. New Products Always Warrant Re-Evaluating... (more..)

A Beginner's Guide To Search Engine Optimization

Posted on Jul - 23 - 2011
By scottupton
At Upton Technology Group, our clients come to us with many different levels of search engine optimization knowledge. Some have heard of search engine marketing and know that it's a great way to promote a business online, but don't really know what it is. Others have scarcely even heard the words. Wherever you fall on that spectrum, this guide will help you understand search engine optimization so you can know how it might benefit your business in the longer term. Search Engine Marketing Is What Makes The Sale Search engine marketing is unique because it isn't really about selling your company to people who aren't yet convinced they want to buy. It is not push marketing at all. Instead, it's all about... (more..)

Integrated Website Marketing: Are You On Board With This Strategy Yet?

Posted on Jul - 18 - 2011
By scottupton
As website marketing professionals, we at Upton Technology Group are always looking to help our clients get the most out of their marketing efforts. We see many companies who are successful in one aspect of website marketing, such as search engine optimization or web design, but who fall short in another important way. Today's market doesn't permit anything other than strong marketing on all fronts; that's what makes integrated marketing so important. With integrated website marketing, you create a unified message across diversified marketing tools. Your web design fits in neatly with your search engine optimization, which in turn is backed by strong offline marketing. When you combine all of these, you obtain... (more..)

How To Prepare For Your Web Design / SEO Strategy Meeting

Posted on Jul - 7 - 2011
By scottupton
Starting out with search engine optimization can be a daunting task, even if you have good guidance. One of the best ways to help your search engine marketing company create the best plan for you is to spend a bit of time preparing before you have your first web design discussion. Upton Technology Group encourages everyone that we work with to take these steps before our first meeting to ensure maximum efficiency and effectiveness of our planning. Questions To Think About The first thing to consider is what you want out of the search engine optimization strategy. Generally, we see two main goals: either general company awareness, or pushing of a specific product. While the general strategy for search engine... (more..)

The Future Of Search Engine Marketing

Posted on Jun - 7 - 2011
By scottupton
Search engine marketing is widely recognized as one of the most exciting developing fields in advertising. Search engine optimization offers new opportunities to appeal to your best group of new customers, and chances to employ web marketing grow every day. In this climate, it's easy to become focused on the current changes existing in search engine optimization, and lose track of the changes that are likely to come in the next months or years. Today, we're looking ahead, beyond current trends in search engine marketing and forward to what might be expected in the future. Search Engine Optimization Will Always Be About The Searchers Whenever you think about search engine marketing, you must first remember... (more..)

How To Use Google Analytics To Inform Your Search Engine Optimization Choices

Posted on May - 20 - 2011
By scottupton
A few weeks ago we discussed the many different ways to measure the success of search engine optimization. We talked a little bit about Google Analytics, and mentioned that it was a powerful tool for tracking a number of different website marketing metrics. In fact, Google Analytics is a key component of any search engine marketing strategy because it provides some of the best info available in a clear, concise fashion. Best of all, it's free to use and easy to incorporate into your webpage. Getting Started With Google Analytics Website Marketing Metrics The first step for using Google Analytics is to actually sign up for it. This is as simple as registering for a Google webmaster account, and linking your... (more..)

Is Your Website Designed For Maximum Search Engine Optimization Success?

Posted on May - 13 - 2011
By scottupton
Although content is the single most important element of search engine optimization, many search engine marketing companies overlook an important element: the actual web design of your company's online presence. There are many technical adjustments which must be made in order for any web design to maximize availability to search engines. In addition, there are visual tweaks which can help appeal to the new audience that your search engine optimization brings. Being aware of these and implementing them on your website will be a major help to your search engine marketing strategy. Web Design Could Be Hiding Your Webpage From Search Engines Unless your website was created by a company that knows the rules of... (more..)

Measuring Search Engine Optimization Results

Posted on May - 6 - 2011
By scottupton
Virtually every search engine optimization expert recommends that you track the results of every campaign that you run. They'll tell you the benefits of using that data to gain insight for future search engine marketing endeavors, as well as for modifying current website marketing strategies. The problem is, they rarely tell you much about how to best measure your search engine optimization results. That's partly because the field of search engine marketing metrics is still developing, but it's primarily because most website marketing experts don't want to worry about tracking their performance. Here, we'll discuss several different ways to measure website marketing results, highlighting the strengths and... (more..)

3 Ways To Go Above And Beyond With Your Search Engine Optimization

Posted on May - 3 - 2011
By scottupton
The basics of search engine optimization aren't all that hard to master. You need to carefully choose your keywords, and keep your website marketing updated with fresh content. Generate links to your website from other places, and try to make sure that other places are talking about you. This is a pretty surefire method for search engine optimization success…assuming that you're not in a particularly competitive field. Unfortunately, most search engine marketing takes place in a very competitive field. In order to experience the highest degree of success, you have to take everything you do to a higher level. You need to go above and beyond regular search engine optimization. Search Engine Optimization Extra... (more..)

Interactive Website Marketing: Tips For Engaging Your Audience

Posted on Apr - 18 - 2011
By scottupton
Search engine optimization is an important element of any website marketing program, but it's not the only element that a good program should have. Today we're going to talk about another really important ingredient for search engine marketing success: interactive website marketing. There are many ways to incorporate interactive elements into your website marketing. Some of them can be pricey to implement, but others are surprisingly inexpensive and very easy. When done right, interactive website marketing is the perfect complement to search engine optimization, and a real benefit to your website's bottom line. What Is Interactive Website Marketing? Interactive website marketing is any kind of website... (more..)