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Tag: Search Engine

Tips for Improving Your Website’s Marketing ROI

Posted on Apr - 24 - 2014
By scottupton
You invest a lot of time and money in your company website but, unless you focus on its return on investment, you may not reap the benefits of an online presence. Here are a few tips for improving your website’s marketing ROI.   Get A Good Domain Name It costs just as much to have a good website name as it does to own a lousy domain. Keep it short and easy to remember.   Plaster Your Domain Name Everywhere You pay the same for domain registration whether you get one visitor per month or one million. Plaster your URL on all your marketing material, from printing it on brochures to saying the name of your website when you make videos.   Improve Your Page Rank On Search... (more..)

How Google Plus Engagement Factors into Your SEO Strategy

Posted on Apr - 7 - 2014
By scottupton
Google Plus is certainly not the most popular platform out there when compared to Facebook, the king of social media networks. However, this is one of the only social media networks that can directly impact your search engine rankings. If your organization has not already adopted a Google Plus strategy, then you should strongly consider doing so. Your content is much more likely to gain exposure as followers vote for and share your links with their own networks. The Power of +1 Votes Searchmetrics, an SEO analytics company released a report demonstrating that the +1 votes have the highest correlation to search rank listings, surpassing other factors such as Facebook likes, tweets, and backlinks. In fact,... (more..)