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Tag: Social Media

Why Multimedia is Becoming Increasingly Important in Social Media Marketing

Posted on Mar - 7 - 2014
By scottupton
2014 has been a pivotal year for social media platforms that support multimedia. Instagram and Vine are pushing hard for video content adoption and changing the way businesses approach social media marketing. When it comes to raw numbers, Vine's user base exceeds Instagram's, however Instagram offers longer recording times, which expand your marketing options. And companies can't forget about the niche demographics they can reach via picture sharing sites like Pinterest – these avenues can provide your services and products with viral exposure and lead to increased conversion rates.   Learning from the Greats   If your marketing team wants to adopt multimedia content marketing, but... (more..)