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Tag: website marketing

Targeted Emails Can Improve Your Website Marketing Efforts

Posted on Mar - 13 - 2014
By Scott Upton
It's tempting to think that email is becoming out-dated, given the growth of various social media platforms and the ability to communicate through them. Yet email is still alive and well and, if done correctly, continues to be a great platform to enhance your website marketing.   The key is to have a solid plan in place to get your brand noticed. It also helps to have a great email marketing service by your side to help you with content, design, and a plan that strikes the perfect balance between too much message and not enough.   Keep Content Brief   Effective email marketing is brief and to the point. Each email should have only one topic. Grouping several things into one... (more..)

With Website Marketing, Your Shopping Cart Can Make Or Break A Sale

Posted on Mar - 5 - 2014
By Scott Upton
As people increasingly turn to the Internet for products and services, businesses are working harder than ever at effective e-commerce. Obviously a great design is a must for website marketing, but there is one critical part of a website that can often make or break a sale: the shopping cart.   A well-designed and easy-to-use shopping cart along with a simple checkout process can increase your sales conversion numbers. Anything complicated sends customers running to your competition.   Location And Visibility   There is no real consensus on where the shopping cart should be located in your web design. What matters most is that it's always visible and easy to... (more..)

Website Marketing Checklist: Know How To Boost Your Online Site Visibility

Posted on Dec - 27 - 2013
By Scott Upton
Do you currently have a business site that just isn't getting the traffic needed to steal market share from the competition? Have you recently updated your web design but feel like you're not sure how to get the word out to your customers? Sounds like you're ready to implement a comprehensive website marketing plan that will target your company's specific demographic while simultaneously helping the search engines notice your site amongst the sea of competitors vying for a little online attention.   But how does one best implement an online website marketing solution? Unless website marketing/web design is part of your core functionality, chances are you're not exactly sure where to begin your... (more..)

Are You Holding Your Web Design Firm Accountable? Key Ways To Ensure They Deliver Results

Posted on Nov - 25 - 2013
By Scott Upton
When it comes to extending online promotional reach and brand recognition, nothing delivers like a solid website marketing campaign. No matter what industry your organization currently operates in, a comprehensive website marketing initiative will quickly and steadily help your company bubble to the top of strategically relevant keyword searches and dominate browser results from your consuming demographic.   While the power of a website marketing approach should never be underestimated, it's important to remember that SEO and other Internet specific advertorial tactics are more like the window displays of your organization, designed specifically to compel your customers to take a closer look at your... (more..)

Upton Technology Group Helps Businesses Employ Landing Pages For A Comprehensive Website Marketing Plan

Posted on Nov - 15 - 2013
By Scott Upton
Here at Upton Technology Group, our team of seasoned web design/website marketing specialists recognizes that merely posting a simple business home page is just not enough to guarantee the type of promotional impact organizations require to sustain themselves.  Sure, unveiling an initial web design proves a great first step in establishing some type of online promotional presence.   However, in order to successfully optimize website marketing ROI, businesses of every size and scope need to ensure that they have a strategically calculated, multi-dimensional website marketing plan in place to complement the visually compelling appeal of a well-crafted web design. A thoroughly designed and... (more..)

Key Ways To Tell If Your Business Needs A Search Engine Optimization Makeover

Posted on Nov - 13 - 2013
By Scott Upton
In a relatively short period of time, website marketing has risen to the top of promotional campaigns for companies in any industry. The Internet has essentially leveled the playing field for vertical giants and start ups alike. In order to successfully grab the eye of the global market at large, business leaders have quickly learned that incorporating a website marketing, and more specifically, search engine optimization plan, proves far more than an advertorial accessory. Rather, proactively and strategically executing a search engine optimization initiative is a necessity.   Many Businesses Shun Search Engine Optimization After One Negative Encounter   While the relevance and... (more..)

Don’t Forget The Web Design In Your Business Website Marketing Initiatives

Posted on Nov - 11 - 2013
By Scott Upton
Oftentimes, when organizations begin their website marketing efforts, they focus most of their advertorial attention on external resources and entities. Yes, they successfully and systematically work through the search engine marketing checklist of free and fee services that help push their home pages to the top of the browser search results. However, many businesses often stop here and fail to tap into their most valuable website marketing weapon: their web design. Savvy business owners understand that in order to successfully tap into the formidable force that Internet advertising delivers to companies of every scope, they must create a perfect promotional storm that includes these external website marketing... (more..)

Beyond Browser Rankings: Top 5 Other Reasons Your Business Should Utilize Search Engine Optimization

Posted on Nov - 10 - 2013
By Scott Upton
At Upton Technology Group, our team of seasoned website marketing/search engine optimization specialists understands that for many of clients, incorporating a search engine optimization strategy stems for a primary desire to rule the search engines. With so many businesses competing on a global scale, companies in any industry recognize the critical importance of utilizing search engine optimization to rise in browser rankings in hopes of claiming the coveted top of the list. Without implementing SEO as part of a strategic website marketing initiative, companies find themselves getting lost in the shuffle and ultimately, missing out on business opportunities.   Search Engine Optimization: Not Just... (more..)

Why It Doesn't Always Pay To Pay: Understanding The Benefits Of Organic Search Engine Optimization

Posted on Nov - 12 - 2012
By Scott Upton
By definition, organic search engine optimization means utilizing free resources and methods to increase online promotional efforts and broaden the reach of a business' website marketing campaign. While organic search engine optimization has already established itself as a proven and viable website marketing approach, many organizations still feel reluctant to incorporate it into their existing initiatives. Instead, these businesses continue to fund traditional promotional techniques and even consider website marketing tactics that are fee driven. While paid online website marketing options certainly have a genuine place in many customized campaigns, it's important to remember that they do have their... (more..)

Why You Should Be Using An Optimized Sitemap To Ensure Search Engine Marketing Success

Posted on Aug - 1 - 2012
By Scott Upton
In today's commercial marketplace, search engine marketing has become more than just a fringe promotional tool. Gone forever are the days where companies mostly only compete locally to gain the favor of patrons in their neck of the consuming woods. Instead, organizations today recognize that it's a global economy and buyers are savvy. Understanding that their pool of targeted clientele has endless online resources available online with just a simple mouse click, businesses must use search engine marketing strategically to deepen brand recognition and stand out in the online crowd. When it comes to search engine marketing success, companies may have a litany of action items and quantifiable objectives that... (more..)