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Monthly Archives: July 2011

Getting Started With Search Engine Optimization

Posted by Jul - 26 - 2011
By scottupton
When To Change Your Search Engine Marketing Campaign Whether you're just starting to consider search engine optimization or already use search engine marketing to help your company, there will come a time when you decide to start or re-start your campaign. This initial moment is one of the most important moments in your marketing program because it will determine a lot of what happens from that point onward. Although search engine optimization takes time to see results, knowing when to get things started is important because you'll be launching a total campaign. You don't want to change things too frequently, yet new marketing initiatives can generate fresh interest. New Products Always Warrant Re-Evaluating... (more..)

A Beginner's Guide To Search Engine Optimization

Posted by Jul - 23 - 2011
By scottupton
At Upton Technology Group, our clients come to us with many different levels of search engine optimization knowledge. Some have heard of search engine marketing and know that it's a great way to promote a business online, but don't really know what it is. Others have scarcely even heard the words. Wherever you fall on that spectrum, this guide will help you understand search engine optimization so you can know how it might benefit your business in the longer term. Search Engine Marketing Is What Makes The Sale Search engine marketing is unique because it isn't really about selling your company to people who aren't yet convinced they want to buy. It is not push marketing at all. Instead, it's all about... (more..)

Integrated Website Marketing: Are You On Board With This Strategy Yet?

Posted by Jul - 18 - 2011
By scottupton
As website marketing professionals, we at Upton Technology Group are always looking to help our clients get the most out of their marketing efforts. We see many companies who are successful in one aspect of website marketing, such as search engine optimization or web design, but who fall short in another important way. Today's market doesn't permit anything other than strong marketing on all fronts; that's what makes integrated marketing so important. With integrated website marketing, you create a unified message across diversified marketing tools. Your web design fits in neatly with your search engine optimization, which in turn is backed by strong offline marketing. When you combine all of these, you obtain... (more..)

The Ins And Outs Of Local Search Engine Marketing

Posted by Jul - 15 - 2011
By scottupton
From the inception of search engine marketing, local search engine optimization has always been a recognized subset of the overall market. Local search engine optimization works somewhat differently from non-local search engine marketing, and they appeal somewhat to different client bases. Understanding the differences between local website marketing and non-local – especially understanding what will and won't show up for different search terms – can be a key element of designing a comprehensive search engine marketing strategy. What Is Local Search Engine Optimization? In the past, local search engine marketing could be hit or miss because it could only target people who searched for those specific... (more..)

How To Prepare For Your Web Design / SEO Strategy Meeting

Posted by Jul - 7 - 2011
By scottupton
Starting out with search engine optimization can be a daunting task, even if you have good guidance. One of the best ways to help your search engine marketing company create the best plan for you is to spend a bit of time preparing before you have your first web design discussion. Upton Technology Group encourages everyone that we work with to take these steps before our first meeting to ensure maximum efficiency and effectiveness of our planning. Questions To Think About The first thing to consider is what you want out of the search engine optimization strategy. Generally, we see two main goals: either general company awareness, or pushing of a specific product. While the general strategy for search engine... (more..)