Monthly Archives: March 2014

Targeted Emails Can Improve Your Website Marketing Efforts

It's tempting to think that email is becoming out-dated, given the growth of various social media platforms and the ability to communicate through them. Yet email is still alive and well and, if done correctly, continues to be a great platform to enhance your website marketing.   The key is to have a solid plan in place to get your brand noticed. It also helps to have a great email marketing service by your side to help you with content, design, and a plan that strikes the perfect balance between too much message and not enough.   Keep Content Brief   Effective email marketing is brief and to the point. Each email should have only one topic. Grouping several things into one... (more..)

Why Multimedia is Becoming Increasingly Important in Social Media Marketing

2014 has been a pivotal year for social media platforms that support multimedia. Instagram and Vine are pushing hard for video content adoption and changing the way businesses approach social media marketing. When it comes to raw numbers, Vine's user base exceeds Instagram's, however Instagram offers longer recording times, which expand your marketing options. And companies can't forget about the niche demographics they can reach via picture sharing sites like Pinterest – these avenues can provide your services and products with viral exposure and lead to increased conversion rates.   Learning from the Greats   If your marketing team wants to adopt multimedia content marketing, but... (more..)

With Website Marketing, Your Shopping Cart Can Make Or Break A Sale

As people increasingly turn to the Internet for products and services, businesses are working harder than ever at effective e-commerce. Obviously a great design is a must for website marketing, but there is one critical part of a website that can often make or break a sale: the shopping cart.   A well-designed and easy-to-use shopping cart along with a simple checkout process can increase your sales conversion numbers. Anything complicated sends customers running to your competition.   Location And Visibility   There is no real consensus on where the shopping cart should be located in your web design. What matters most is that it's always visible and easy to... (more..)