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Monthly Archives: April 2022

Improve Your Keyword Research – 3 Tips

Posted by Apr - 25 - 2022
By scottupton
You may have heard that search engine optimization (SEO) can help you gain more exposure online. There are several strategies that help improve your SEO ranking such as including keywords in the content of your website, blog, and URL. Including the incorrect or too many keywords can actually be detrimental to your SEO ranking efforts Keywords are an integral part of a business getting found. Let's get to it with the long and short (tail) of it by highlighting the basics. Do Your Own Keyword Research Keyword research should not just be a one-time commitment, but rather a process that you constantly try to improve! This is because it is linked to what you know about your industry and business. Including your... (more..)

Website Ranking: A Beginner’s Guide. What are the Factors?

Posted by Apr - 11 - 2022
By scottupton
Why Do I Need a Website Ranking Analysis? You have a great website, but now how do people find it?  A website ranking analysis is a good way to find out how your website is doing in terms of SEO rankings. It helps you understand what you need to do to rank higher and get more targeted traffic. The first step in a website ranking analysis is to identify the keywords that are driving the most traffic and conversions for your business. This will help you know which keywords you should focus on and which ones you should ignore. The second step is to analyze your site’s performance for each of those keywords. You can use tools like Google Analytics, SEMrush, or Moz Pro for this purpose. How to Perform a Site... (more..)