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Posted by Aug - 31 - 2021
By scottupton
Introduction: What is Facebook Advertising? Facebook Advertising is a type of digital marketing that uses social media to promote brands and products. This form of advertising has been around for many years and is growing in popularity due to the vast amount of people on the platform. It was first introduced in 2007 and has since grown to be the most popular social media platform in the world with over two billion monthly active users and over 1.9 billion daily active users, with 73% of U.S. Facebook users log in daily. Why does Facebook advertising work so well? The key benefit that comes with Facebook advertising is the targeting potential. You can target your audience based on their age, location,... (more..)
Posted by Jul - 22 - 2021
By scottupton
  What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. This can have a significant, negative impact in terms of conversions & sales, so faster is better! With so many potential customers waiting a few seconds before the site is loaded, it becomes even more important that the speed of your site doesn't put off these potential buyers. In fact, nearly half of web users expect a site to load at 2 seconds or less and they tend to abandon a site that isn't loaded in 3 seconds according to surveys done by Akamai. But how long do most websites take to load? A lot of the page load time standards we use come from a study conducted by Geoff Kenyon, which... (more..)
Posted by Jul - 19 - 2021
By scottupton
Business Listings, also called Citations, are an online summary of your essential information for your business. They are a powerful tool to help customers find what they’re looking for and will be especially helpful if you run a local or physical business. Here’s what you need to know:   NAP+WWe didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all our in-depth info about what you need to include in your business listings. NameAddressPhone number+Website Above are the 4 pieces of information that can be used to provide basic information on your business. Potential customers will need this to contact and locate your establishment. Here’s a tip regarding your listings: Remember to... (more..)
Posted by Jul - 16 - 2021
By scottupton
Boost your SEO to maximize your chances of getting found online! You've likely heard that keywords are critically important to the content on your site, blog, and URL. On the other hand, if you use certain keywords or too many of them they can be a hindrance to your rankings. Although keywords might not be the most noticeable factor, they do play an important role in helping small businesses get found online. So let’s get right into it by breaking down the long and short (tail) of it. Do Your Own Keyword Research Keyword research is a never-ending process that needs to be worked into your marketing strategy and should be based on how you do business and what industry you're in. Including keywords that are... (more..)
Posted by Jul - 14 - 2021
By scottupton
In recent years, search engine optimization has firmly established its promotional presence across nearly every industry vertical. No matter the type, size and intent of an organization, business owners on a global level have raced to embrace this potent advertorial resource and incorporate it into their already existing marketing mix of initiatives. These entrepreneurs have learned firsthand that delving into the search engine optimization arena often meets and exceeds expectations and desired results in ways they had previously never imagined Search Engine Optimization: Have You Embraced This Powerful Resource? However, despite the overwhelming entrepreneurial consensus that search engine marketing and... (more..)
Posted by Jul - 21 - 2014
By scottupton
The modern company website is more than an internet brochure – it is an essential marketing tool for the 21st century. Designing a website as a marketing tool may be easier than you think.   Start at the end Determine how you want your visitors to think and feel when they leave your website then design the rest of the site to reinforce those thoughts and feelings of having a common interest. If you sell dog food, for example, your website should make people feel good about spending a little more to feed man’s best friend. Market to canine lovers by proving your company loves dogs too – post plenty of pictures of happy people playing with healthy dogs or publish blogs about proper pet nutrition.... (more..)
Posted by Jul - 3 - 2014
By scottupton
In the early days of the internet, companies would create websites that looked like personal vanity sites. It was all about outbound marketing strategies back then, before marketers realized the lead generating, inbound marketing power only the internet could provide.   Today, websites are no longer online versions of your company brochure – when done correctly, a good website is a lead generation powerhouse. While it might be easier to create a lead generation website from the ground up, you can certainly retrofit your existing website to get more qualified leads than your company can handle.   Pages with a purpose   Create each page, especially a lead generation page, with a... (more..)