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Our Blog

Posted by Apr - 25 - 2022
By scottupton
You may have heard that search engine optimization (SEO) can help you gain more exposure online. There are several strategies that help improve your SEO ranking such as including keywords in the content of your website, blog, and URL. Including the incorrect or too many keywords can actually be detrimental to your SEO ranking efforts Keywords are an integral part of a business getting found. Let's get to it with the long and short (tail) of it by highlighting the basics. Do Your Own Keyword Research Keyword research should not just be a one-time commitment, but rather a process that you constantly try to improve! This is because it is linked to what you know about your industry and business. Including your... (more..)
Posted by Apr - 11 - 2022
By scottupton
Why Do I Need a Website Ranking Analysis? You have a great website, but now how do people find it?  A website ranking analysis is a good way to find out how your website is doing in terms of SEO rankings. It helps you understand what you need to do to rank higher and get more targeted traffic. The first step in a website ranking analysis is to identify the keywords that are driving the most traffic and conversions for your business. This will help you know which keywords you should focus on and which ones you should ignore. The second step is to analyze your site’s performance for each of those keywords. You can use tools like Google Analytics, SEMrush, or Moz Pro for this purpose. How to Perform a Site... (more..)
Posted by Feb - 6 - 2022
By scottupton
Why Your New Website Matters As a business owner, a custom website design is a way to not only help your potential clients find your business, it's also a great way to show your customers that you are up to date and have a fresh, modern look. In addition, it also helps with SEO as Google ranks websites higher if they have been updated recently. In the past, websites were just simple text-based pages with hyperlinks. However, now there are many different types of websites that can be created depending on the type of business you have. For example, a restaurant could have a website with pictures of their food and reviews from customers about the restaurant's atmosphere and service. The Importance of Having an... (more..)
Posted by Aug - 31 - 2021
By scottupton
Introduction: What is Facebook Advertising? Facebook Advertising is a type of digital marketing that uses social media to promote brands and products. This form of advertising has been around for many years and is growing in popularity due to the vast amount of people on the platform. It was first introduced in 2007 and has since grown to be the most popular social media platform in the world with over two billion monthly active users and over 1.9 billion daily active users, with 73% of U.S. Facebook users log in daily. Why does Facebook advertising work so well? The key benefit that comes with Facebook advertising is the targeting potential. You can target your audience based on their age, location,... (more..)
Posted by Jul - 22 - 2021
By scottupton
  What is Page Speed? Page speed is the amount of time it takes for the content on a website’s page to fully load. This can have a significant, negative impact in terms of conversions & sales, so faster is better! With so many potential customers waiting a few seconds before the site is loaded, it becomes even more important that the speed of your site doesn't put off these potential buyers. In fact, nearly half of web users expect a site to load at 2 seconds or less and they tend to abandon a site that isn't loaded in 3 seconds according to surveys done by Akamai. But how long do most websites take to load? A lot of the page load time standards we use come from a study conducted by Geoff Kenyon, which... (more..)
Posted by Jul - 19 - 2021
By scottupton
Business Listings, also called Citations, are an online summary of your essential information for your business. They are a powerful tool to help customers find what they’re looking for and will be especially helpful if you run a local or physical business. Here’s what you need to know:   NAP+WWe didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all our in-depth info about what you need to include in your business listings. NameAddressPhone number+Website Above are the 4 pieces of information that can be used to provide basic information on your business. Potential customers will need this to contact and locate your establishment. Here’s a tip regarding your listings: Remember to... (more..)
Posted by Jul - 16 - 2021
By scottupton
Boost your SEO to maximize your chances of getting found online! You've likely heard that keywords are critically important to the content on your site, blog, and URL. On the other hand, if you use certain keywords or too many of them they can be a hindrance to your rankings. Although keywords might not be the most noticeable factor, they do play an important role in helping small businesses get found online. So let’s get right into it by breaking down the long and short (tail) of it. Do Your Own Keyword Research Keyword research is a never-ending process that needs to be worked into your marketing strategy and should be based on how you do business and what industry you're in. Including keywords that are... (more..)