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Our Blog

Posted by May - 27 - 2014
By scottupton
If your website is stocked with a steady stream of original content, you may have reason to celebrate the release of Google’s Panda 4.0. This latest update to Google’s search algorithm, released May 20, is aimed at increasing the number of relevant, high-quality sites that show up on the search engine result pages (SERPs).   Those who consistently follow best practices in their search engine optimization (SEO) and content marketing strategies may reap the rewards of the update with higher rankings in the search results. This can lead to an increase in traffic, leads and eventual sales.   Weeding Out the Losers   The theory behind the Panda 4.0 update is that it will weed... (more..)
Posted by May - 23 - 2014
By scottupton
Facebook now has more than a billion users and they are all hungry to hear what your company has to offer. Well, maybe not all one billion Facebook users will buy your product but, if you use this social media platform correctly, you can covert a lot of Facebook fans into buying customers. While Facebook does offer pay-to-play options to promote your company, you can harness the power of Facebook without spending a dime. Post Frequently Post at different times of day and night, especially if you target an international audience. Fortunately, Facebook has an app that lets you schedule posts up to six months in advance. Be aware, however, that viewers will think someone actually typed the post moments before... (more..)
Posted by May - 13 - 2014
By scottupton
Now that you have created a beautiful website with plenty of great content, you need an internet marketing strategy to help you increase website traffic and convert that traffic into sales. Fortunately, the internet provides plenty of opportunities for you to maintain your existing customers, reach out to potential clients and improve conversion rates.   Each year, the Content Marketing Institute looks at online marketing trends in the business-to-consumer and business-to-business sectors, commonly known as B2C and B2B markets. In their 2014 Benchmarks, Budgets and Trends – North America reports for B2C and B2B markets, the Content Marketing Institute shows an unprecedented use of internet... (more..)
Posted by Apr - 24 - 2014
By scottupton
You invest a lot of time and money in your company website but, unless you focus on its return on investment, you may not reap the benefits of an online presence. Here are a few tips for improving your website’s marketing ROI.   Get A Good Domain Name It costs just as much to have a good website name as it does to own a lousy domain. Keep it short and easy to remember.   Plaster Your Domain Name Everywhere You pay the same for domain registration whether you get one visitor per month or one million. Plaster your URL on all your marketing material, from printing it on brochures to saying the name of your website when you make videos.   Improve Your Page Rank On Search... (more..)
Posted by Apr - 17 - 2014
By scottupton
Lead generating websites create a sales pipeline: you post interesting content that captures the attention of potential clients then invite them to sign up for even more great content. For example, you can provide a link at the end of each blog that takes the reader to a downloadable offer. This link takes the reader to a landing page where he fills out a form, usually with name, email address and that sort of information. While the concept of lead generating websites is straightforward, creating one can be a little complicated.   You can use lead generating websites to identify and reach out to a larger number of qualified customers. You know these leads are highly interested in your product... (more..)
Posted by Apr - 7 - 2014
By scottupton
Google Plus is certainly not the most popular platform out there when compared to Facebook, the king of social media networks. However, this is one of the only social media networks that can directly impact your search engine rankings. If your organization has not already adopted a Google Plus strategy, then you should strongly consider doing so. Your content is much more likely to gain exposure as followers vote for and share your links with their own networks. The Power of +1 Votes Searchmetrics, an SEO analytics company released a report demonstrating that the +1 votes have the highest correlation to search rank listings, surpassing other factors such as Facebook likes, tweets, and backlinks. In fact,... (more..)
Posted by Mar - 13 - 2014
By scottupton
It's tempting to think that email is becoming out-dated, given the growth of various social media platforms and the ability to communicate through them. Yet email is still alive and well and, if done correctly, continues to be a great platform to enhance your website marketing.   The key is to have a solid plan in place to get your brand noticed. It also helps to have a great email marketing service by your side to help you with content, design, and a plan that strikes the perfect balance between too much message and not enough.   Keep Content Brief   Effective email marketing is brief and to the point. Each email should have only one topic. Grouping several things into one... (more..)