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Category: Website Marketing Tips

Tips for Improving Your Website’s Marketing ROI

Posted on Apr - 24 - 2014
By scottupton
You invest a lot of time and money in your company website but, unless you focus on its return on investment, you may not reap the benefits of an online presence. Here are a few tips for improving your website‚Äôs marketing ROI.   Get A Good Domain Name It costs just as much to have a good website name as it does to own a lousy domain. Keep it short and easy to remember.   Plaster Your Domain Name Everywhere You pay the same for domain registration whether you get one visitor per month or one million. Plaster your URL on all your marketing material, from printing it on brochures to saying the name of your website when you make videos.   Improve Your Page Rank On Search... (more..)

How to Create a Lead Generating Website in Seven Easy Steps

Posted on Apr - 17 - 2014
By scottupton
Lead generating websites create a sales pipeline: you post interesting content that captures the attention of potential clients then invite them to sign up for even more great content. For example, you can provide a link at the end of each blog that takes the reader to a downloadable offer. This link takes the reader to a landing page where he fills out a form, usually with name, email address and that sort of information. While the concept of lead generating websites is straightforward, creating one can be a little complicated.   You can use lead generating websites to identify and reach out to a larger number of qualified customers. You know these leads are highly interested in your product... (more..)

Targeted Emails Can Improve Your Website Marketing Efforts

Posted on Mar - 13 - 2014
By scottupton
It's tempting to think that email is becoming out-dated, given the growth of various social media platforms and the ability to communicate through them. Yet email is still alive and well and, if done correctly, continues to be a great platform to enhance your website marketing.   The key is to have a solid plan in place to get your brand noticed. It also helps to have a great email marketing service by your side to help you with content, design, and a plan that strikes the perfect balance between too much message and not enough.   Keep Content Brief   Effective email marketing is brief and to the point. Each email should have only one topic. Grouping several things into one... (more..)

Small Stuff Counts: Don't Neglect Regional Markets When Deciding On A Search Engine Marketing Program

Posted on Dec - 10 - 2010
By scottupton
When people think about local search engine marketing, if they think about it at all, they generally assume that their regional search engine marketing is fine if they've remembered to add a few pages to their site that are optimized for their keywords plus the name of their city or location. For instance, a search engine marketing service might optimize by using the phrases, "Fort Myers SEO," or "search engine marketing in Cape Coral." That's fine as a start, but you're missing plenty of opportunities if you don't extend your website marketing beyond this basic step. Stay Global, But Optimize Locally If you've made it to the first page of a Google search for your niche, congratulations! Getting to the front... (more..)

Crafting Meta Descriptions That Really Work

Posted on Dec - 4 - 2010
By scottupton
Search engines have become more complex, creating new algorithms and formulas regularly in order to try and improve the relevance and accuracy of search engine results. An unfortunate side effect to this is that many website marketing pros have begun to neglect the Meta Description, assuming it's no longer crucial. Although the basic definition of a Meta Description is simply a summary of what the page is about, this simplistic explanation leaves out a lot of information. Successful website marketing works when you're ranking high in the search engines and you have plenty of click-through to your site. Lose one or the other, and your website marketing efforts will hit a wall. A great Meta Description is one... (more..)