Why You Need Content
You may have incredible products, impeccable services and the most amazing website, but not many people are likely to pay attention unless it’s all backed by compelling content.
Content is king when it comes to modern inbound marketing techniques. It’s the heart and soul of your marketing plan, serving to attract, acquire and engage your target audience. Unlike traditional “interruptive” marketing techniques, content marketing helps to educate your audience and enhance their experience – without pushing a product or service down their proverbial throats.
Instead of aiming to snag a sale, you aim to attract and engage your audience. This refreshing way of doing things can result in a higher ROI as well as a fiercely loyal following.
Creating valuable content is a vital step in the process, and you can consider it done with the help of Upton Technology Group.
MATT’S CUTTS, GOOGLE SEARCH ENGINEER, SPEAKS ON GOOGLE PANDA
Where Content Creation Fits into Your Marketing Plan
The Internet is a gigantic warehouse of information. If a potential client is looking for a particular product or service and they don’t find you, you can bet they’re going to find your competition.We’re here to help ensure you are the one that gets found.
Our content marketing strategy uses various distribution channels to deliver your content to prime locations across the Internet so your target audience can find the information they seek. Blog posts, professional articles, press releases, social media and other avenues are key locations where your chosen audience may be looking.
And only top-notch, quality content will do. Changes to Google in the form of Panda, Penguin and Hummingbird updates will significantly hurt your traffic and rankings if your site is stocked with poor quality content. Besides, it can be rather embarrassing, no?
Quality Content + Targeted Plan to Distribute It
You can trade potential embarrassment for limitless potential with the help of Upton Technology Group. Our educated and experienced writers have graced the pages of well-known and respected publications. Our keen and creative marketing pros have long been immersed in the art of Internet marketing.
Our teams work with you to help you define your target market, then we outline an affordable strategy designed to work specifically for you. Combine quality content with a targeted plan to distribute it and you end up with higher conversion rates, increased ROI and a website stocked with content that can make you profitable as well as proud.
Contact us today for a no-obligation review of your current efforts to see what’s working, what’s not and how we can help you make it even better.