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Responsive Website Design & Mobile Site Design

You may have heard all the chatter about the importance of responsive website design. You want it. You need it. Your business can’t thrive without it. Well, Upton Technology Group can provide it. And we can also answer a burning question you may have about responsive design: What the heck is it?

How Responsive is Your Website?

Mobile Responsive Website DesignResponsive web design means your website can be optimally viewed across a wide scope of different devices. That means mobile users can enjoy it without endless scrolling, text adjustments or awkward craning of the neck.

Yes, you want it. Yes, you need it. And yes, your business is unlikely to thrive without it, especially since more and more people are turning to mobile devices for everything from browsing to shopping to booking their next hair appointment.

You may be an ideal candidate for responsive website design if you:

  • Have no idea what their website looks like on a smartphone or tablet
  • Have been ignoring all the mobile hoopla
  • Don’t want to get left behind in this new mobile world

Mobile Devices by the Numbers

One of the fundamental aspects of any website design is its compatibility with the broadest category of viewers. In the old-school way of doing things, this meant targeting desktop computer users. The target has now changed to mobile device users.

  • More than 1.2 billion people access the web from their mobile device (Source: Trinity Digital Marketing)
  • 58% of all U.S. consumers already own a smartphone (Source: comScore)
  • 61% of people have an enhanced opinion of brands that offer a good mobile experience (Source: Latitude)
  • 95% of smartphone users have searched for local info (Source: Google)
  • Nearly 500 million tablets are scheduled to ship in 2013 and 2014 alone – that’s half a billion! (Source: Gartner)
  • Tablet users spend 50% more than PC users (Source: Adobe)
  • Mobile-based searches account for one-quarter of all searches (Source: The Search Agency)

Making Your Site ‘Responsive’

Some websites may need a bit of tweaking to ensure they are compatible with mobile devices. This often applies to older sites, sites written in certain languages, or sites that double as content management systems. Sites that can’t be adapted with a few tweaks can still cater to mobile browsers with the creation of a mobile version of the website.

Upton Technology Group can ensure your website is up to speed with responsive design. Contact us today for a free review of your current website so we can advise on your best plan of action.

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