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Tag: local search engine marketing

Why You Should Be Using An Optimized Sitemap To Ensure Search Engine Marketing Success

Posted on Aug - 1 - 2012
By scottupton
In today's commercial marketplace, search engine marketing has become more than just a fringe promotional tool. Gone forever are the days where companies mostly only compete locally to gain the favor of patrons in their neck of the consuming woods. Instead, organizations today recognize that it's a global economy and buyers are savvy. Understanding that their pool of targeted clientele has endless online resources available online with just a simple mouse click, businesses must use search engine marketing strategically to deepen brand recognition and stand out in the online crowd. When it comes to search engine marketing success, companies may have a litany of action items and quantifiable objectives that... (more..)

Important Factors To Look For When Sourcing A Search Engine Optimization Firm

Posted on Jun - 12 - 2012
By scottupton
Search engine optimization has proven itself as an invaluable tool as both a way to generate buzz about a particular organization, as well as a reliable resource in any website marketing campaign. While most companies have heard the term and recognize its value, with the ever changing browser algorithms and specific nuances of this website marketing art form, it can be challenging for businesses that don't specialize in search engine optimization to successfully keep up. Ultimately, companies that want to improve their search engine rankings without wasting precious internal resources recognize that partnering with a professional search engine optimization firm makes perfect business sense. While the decision... (more..)

The Ins And Outs Of Local Search Engine Marketing

Posted on Jul - 15 - 2011
By scottupton
From the inception of search engine marketing, local search engine optimization has always been a recognized subset of the overall market. Local search engine optimization works somewhat differently from non-local search engine marketing, and they appeal somewhat to different client bases. Understanding the differences between local website marketing and non-local – especially understanding what will and won't show up for different search terms – can be a key element of designing a comprehensive search engine marketing strategy. What Is Local Search Engine Optimization? In the past, local search engine marketing could be hit or miss because it could only target people who searched for those specific... (more..)

3 Ways To Go Above And Beyond With Your Search Engine Optimization

Posted on May - 3 - 2011
By scottupton
The basics of search engine optimization aren't all that hard to master. You need to carefully choose your keywords, and keep your website marketing updated with fresh content. Generate links to your website from other places, and try to make sure that other places are talking about you. This is a pretty surefire method for search engine optimization success…assuming that you're not in a particularly competitive field. Unfortunately, most search engine marketing takes place in a very competitive field. In order to experience the highest degree of success, you have to take everything you do to a higher level. You need to go above and beyond regular search engine optimization. Search Engine Optimization Extra... (more..)

Small Stuff Counts: Don't Neglect Regional Markets When Deciding On A Search Engine Marketing Program

Posted on Dec - 10 - 2010
By scottupton
When people think about local search engine marketing, if they think about it at all, they generally assume that their regional search engine marketing is fine if they've remembered to add a few pages to their site that are optimized for their keywords plus the name of their city or location. For instance, a search engine marketing service might optimize by using the phrases, "Fort Myers SEO," or "search engine marketing in Cape Coral." That's fine as a start, but you're missing plenty of opportunities if you don't extend your website marketing beyond this basic step. Stay Global, But Optimize Locally If you've made it to the first page of a Google search for your niche, congratulations! Getting to the front... (more..)