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Tag: search engine marketing

Want To Maximize Search Engine Optimization ROI? Avoid These Common SEO Missteps

Posted on Nov - 20 - 2013
By scottupton
When first implementing a search engine marketing / search engine optimization campaign, the promotional options can feel overwhelming. Yes, search engine optimization has truly validated itself as a viable advertorial method capable of yielding unparalleled results. However, there is a lengthy list of online promotional tactics to choose from when creating a business' ideal marketing mix. Finding out which ones make the most sense for your company can feel daunting, especially if you are making your initial foray into the search engine marketing arena.   Search Engine Optimization Tactics To Avoid When Building Your Campaign   If you find yourself tasked with compiling your business'... (more..)

Worried About Changing Algorithms? We Deliver Quality Search Engine Marketing Campaigns For Long Term Results

Posted on Nov - 19 - 2013
By scottupton
In recent years, the term "algorithm" has received a whole lot of global press as well as a new modern meaning to business owners the world over. Once a term solely bandied about by the mathematically gifted amongst us, the word "algorithm" now instantly brings to mind search engine marketing and search engine optimization campaigns created around this fickle term's current online preferences. Want to incite panic amongst the corporate masses heavily entrenched in search engine optimization strategies? Simply utter the "A" word with "Google" and "changing" in close proximity and watch the chaos ensue.   Why Browser Algorithms Have Gotten A Bad Rap   Because of its formidable online force... (more..)

Three Common But Costly Search Engine Marketing Mistakes

Posted on Sep - 28 - 2012
By scottupton
Search engine marketing uses online promotional techniques to enhance a business's brand recognition while slowly and consistently (aka "organically") increasing the uptick in visitor traffic to an organization's web design. Due to the great results yielded through this online promotional approach, businesses in virtually every industry have raced to embrace SEM as part of their comprehensive advertorial initiatives. Who could blame them? Successfully incorporating a strategic version of various search engine marketing innovations has helped many a business level the competitive playing field, dominate search engine results and entice online users to click. Stay Focused On What Defines Search Engine Marketing... (more..)

Why Web Design Plays A Critical Role In Search Engine Marketing Success

Posted on Jun - 14 - 2012
By scottupton
At Upton Technology Group, we understand that search engine marketing, when effectively employed and executed, marks a critical way for a business to promote itself through the use of online promotional methods. Used as an umbrella term that encompasses both free and fee associated tactics, search engine marketing incorporates techniques like SEO, pay per click and a slew of other organic and paid search advertising approaches. The team at Upton Technology Group uses search engine marketing with one simple goal in mind: to help a business rise to the top of search engine results and stay there. Search Engine Marketing: One Half Of The Advertising Equation While search engine marketing has successfully helped... (more..)

How Google +1 Can Help Your Business' Search Engine Marketing And Website Marketing Efforts

Posted on Sep - 8 - 2011
By scottupton
Perhaps you've heard the news: A couple months ago Internet browser giant, Google rolled out its latest innovation in search engine marketing, Google +1. This website marketing tool has been developed to enable users to more confidently and efficiently navigate the often unwieldy and overwhelming search engine terrain. Likened to the Google equivalent of the omnipotent Facebook "thumbs up," the +1 button allows everyone with a Google account to simply click the +1 and alert their entire network that this site is worth checking out. Can Your Business Search Engine Optimization Campaign Benefit From +1 For individuals exhausted from incessant wheel spinning and time squandered clicking through an endless... (more..)

Understanding the Benefits of Search Engine Marketing

Posted on Sep - 2 - 2011
By scottupton
Understanding The Benefits Of Search Engine Marketing And How To Maximize Results For Your Business Search engine marketing has firmly established itself as a viable promotional tool for both Internet businesses as well as brick and mortar companies alike. Organizations of every size have embraced search engine marketing and its suite of online promotional campaigns strategically created to directly target and market to specific consumer demographics. With techniques including website marketing tactics such as pay per click and paid ads functionality, the ultimate goal of search engine marketing is to increase website traffic and convert these clicks into currency. Why Search Engine Marketing Is A Powerful... (more..)

Getting Started With Search Engine Optimization

Posted on Jul - 26 - 2011
By scottupton
When To Change Your Search Engine Marketing Campaign Whether you're just starting to consider search engine optimization or already use search engine marketing to help your company, there will come a time when you decide to start or re-start your campaign. This initial moment is one of the most important moments in your marketing program because it will determine a lot of what happens from that point onward. Although search engine optimization takes time to see results, knowing when to get things started is important because you'll be launching a total campaign. You don't want to change things too frequently, yet new marketing initiatives can generate fresh interest. New Products Always Warrant Re-Evaluating... (more..)

A Beginner's Guide To Search Engine Optimization

Posted on Jul - 23 - 2011
By scottupton
At Upton Technology Group, our clients come to us with many different levels of search engine optimization knowledge. Some have heard of search engine marketing and know that it's a great way to promote a business online, but don't really know what it is. Others have scarcely even heard the words. Wherever you fall on that spectrum, this guide will help you understand search engine optimization so you can know how it might benefit your business in the longer term. Search Engine Marketing Is What Makes The Sale Search engine marketing is unique because it isn't really about selling your company to people who aren't yet convinced they want to buy. It is not push marketing at all. Instead, it's all about... (more..)

How To Prepare For Your Web Design / SEO Strategy Meeting

Posted on Jul - 7 - 2011
By scottupton
Starting out with search engine optimization can be a daunting task, even if you have good guidance. One of the best ways to help your search engine marketing company create the best plan for you is to spend a bit of time preparing before you have your first web design discussion. Upton Technology Group encourages everyone that we work with to take these steps before our first meeting to ensure maximum efficiency and effectiveness of our planning. Questions To Think About The first thing to consider is what you want out of the search engine optimization strategy. Generally, we see two main goals: either general company awareness, or pushing of a specific product. While the general strategy for search engine... (more..)

The Future Of Search Engine Marketing

Posted on Jun - 7 - 2011
By scottupton
Search engine marketing is widely recognized as one of the most exciting developing fields in advertising. Search engine optimization offers new opportunities to appeal to your best group of new customers, and chances to employ web marketing grow every day. In this climate, it's easy to become focused on the current changes existing in search engine optimization, and lose track of the changes that are likely to come in the next months or years. Today, we're looking ahead, beyond current trends in search engine marketing and forward to what might be expected in the future. Search Engine Optimization Will Always Be About The Searchers Whenever you think about search engine marketing, you must first remember... (more..)