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Tag: Seo

Improve Keyword Research With These 3 Tips

Posted on Jul - 16 - 2021
By scottupton
Boost your SEO to maximize your chances of getting found online! You've likely heard that keywords are critically important to the content on your site, blog, and URL. On the other hand, if you use certain keywords or too many of them they can be a hindrance to your rankings. Although keywords might not be the most noticeable factor, they do play an important role in helping small businesses get found online. So let’s get right into it by breaking down the long and short (tail) of it. Do Your Own Keyword Research Keyword research is a never-ending process that needs to be worked into your marketing strategy and should be based on how you do business and what industry you're in. Including keywords that are... (more..)

How Google Plus Engagement Factors into Your SEO Strategy

Posted on Apr - 7 - 2014
By scottupton
Google Plus is certainly not the most popular platform out there when compared to Facebook, the king of social media networks. However, this is one of the only social media networks that can directly impact your search engine rankings. If your organization has not already adopted a Google Plus strategy, then you should strongly consider doing so. Your content is much more likely to gain exposure as followers vote for and share your links with their own networks. The Power of +1 Votes Searchmetrics, an SEO analytics company released a report demonstrating that the +1 votes have the highest correlation to search rank listings, surpassing other factors such as Facebook likes, tweets, and backlinks. In fact,... (more..)