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Tag: Upton Technology Group

How to Design a Website as a Marketing Tool

Posted on Jul - 21 - 2014
By scottupton
The modern company website is more than an internet brochure – it is an essential marketing tool for the 21st century. Designing a website as a marketing tool may be easier than you think.   Start at the end Determine how you want your visitors to think and feel when they leave your website then design the rest of the site to reinforce those thoughts and feelings of having a common interest. If you sell dog food, for example, your website should make people feel good about spending a little more to feed man’s best friend. Market to canine lovers by proving your company loves dogs too – post plenty of pictures of happy people playing with healthy dogs or publish blogs about proper pet nutrition.... (more..)